Quick Response codes and music marketing

QR codes are those pixellated patterns you increasingly spot in newspapers/magazines and billboard posters. They are being increasingly used to market music by offering people with smartphones a swift and direct way to access on-line media, exclusive content etc.
Check out this explanation:
http://www.knowthemusicbiz.com/music-marketing-with-qr-codes-by-david-rose/

And this innovative case study:
http://adsoftheworld.com/media/online/zoo_records_hidden_sound_campaign?size=_original

We'll discuss further in our 'MediaGenius' meeting TUESDAY lunchtime.

How can we use music industry case studies for Critical Perspectives exam?

After a small break, MediaGenius returns on Weds lunchtimes 1.05-1.45pm. This is where we will be doing the bulk of the revision for the Critical Perspectives section of the exam: looking at case studies both new and familiar, and discussing how we can use them.

Next meeting Weds 2nd March - How can use what we have learned about the music industry to answer Critical Perspectives questions?
Come with ideas!  (this won't be a lesson where I give you the answers!)