Quick Response codes and music marketing

QR codes are those pixellated patterns you increasingly spot in newspapers/magazines and billboard posters. They are being increasingly used to market music by offering people with smartphones a swift and direct way to access on-line media, exclusive content etc.
Check out this explanation:
http://www.knowthemusicbiz.com/music-marketing-with-qr-codes-by-david-rose/

And this innovative case study:
http://adsoftheworld.com/media/online/zoo_records_hidden_sound_campaign?size=_original

We'll discuss further in our 'MediaGenius' meeting TUESDAY lunchtime.

How can we use music industry case studies for Critical Perspectives exam?

After a small break, MediaGenius returns on Weds lunchtimes 1.05-1.45pm. This is where we will be doing the bulk of the revision for the Critical Perspectives section of the exam: looking at case studies both new and familiar, and discussing how we can use them.

Next meeting Weds 2nd March - How can use what we have learned about the music industry to answer Critical Perspectives questions?
Come with ideas!  (this won't be a lesson where I give you the answers!)

Here's the links again for Weds discussion

http://www.guardian.co.uk/technology/gamesblog/2010/nov/03/games-social-media

http://www.guardian.co.uk/media/pda/2010/mar/29/twitter-making-money

http://www.guardian.co.uk/media/2010/jul/14/asa-mafia-wars-facebook

http://www.guardian.co.uk/technology/2010/may/20/facebook-farmville-five-year-deal

Right - the links should now be a.) visible and b.) clickable to take you to the articles. Hopefully that makes things easier. See you Weds lunch in rm78!

For some reason the links aren't working and are in an almost illegible ink colour! You will have to cut and paste the links into your browser to access the articles. Sorry - will try to sort this out for next time!